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Hi! I'm Shaq.

leaders of the pack.

Curiosity is the wick in the candle of learning.
- William Arthur Ward
Christina Yumul, APR
Leader of the pack, Communication Strategist, Storyteller (Maui, Hawaii)
Christina Yumul, APR
Leader of the pack, Communication Strategist, Storyteller (Maui, Hawaii)

An accredited public relations practitioner, Christina is a trusted public relations partner working directly with business owners, C-level executives, general managers, and directors. She is an advocate of leveraging market research to create and implement custom-tailored communication strategies for her clients that are impactful and aligned with business objectives.

According to Christina, public relations is more than just garnering media coverage. It's about using data to analyze trends, patterns and knowing a business' audience(s) to make intelligent decisions and execute effective programs that are mutually beneficial for her clients business and the community they serve.

She is the recipient of several industry awards from the Public Relations Society of America including:

  • National Silver Anvil "Award of Excellence" for consumer marketing.
  • Edward Bernay's Awards in crisis communications, media relations, internal communications, special events and feature story.
  • Koa Anvil's Award of Excellence in integrated marketing communications and marketing consumer products categories.

Before Christina founded Storieology, she served as the director of public relations and marketing communications at Grand Wailea, A Waldorf Astoria Resort on Maui for six years who also signed on as her first clients when she launched Storieology. Prior, she worked for Fleishman-Hillard, one of the world's largest public relations firm, managing global brand accounts and served as a spokesperson for clients including SBC, AT&T, UPS, Cathay Pacific Airways, The Venetian Resort Casino & Spa, Tres Rios eco-resort in the Riviera Maya, Marriott Gaslamp Quarter, NEXT Proteins and the Spine Research Institute.

Christina is the current chair for Maui Nui affinity for Public Relations Society of America, Hawaii Chapter. In 2013, she was highlighted in Pacific Business News' "Women on the Move, High Achievers: How Women are Finding Success" feature.

Her passions are her rescue dog "Shaq," saving animals and the environment, traveling, and reading print books though she hasn't entirely accepted books in electronic format. She admits it's not a very sustainable practice, but she's slowly coming around.

Monica
Ma
Brand Communicator, Storyteller (San Francisco, California)
Monica
Ma
Brand Communicator, Storyteller (San Francisco, California)

Monica Ma is a senior communications strategist with more than 17 years of experience, both in-house and at major public relations agencies.

Her expertise spans a number of industries including consumer technology, lifestyle and travel, to corporate and B2B. Her work includes driving content strategies to creating, managing and executing creative campaigns for brands such as Trulia, LeapFrog, Yahoo! and many others. In 2014, she spearheaded the launch of LeapFrog's first fitness band for kids, LeapBand, which included setting two new activity-related Guinness World Records with Mia Hamm.

She often serves as a direct liaison between the marketing and communications teams within organizations, creating the brand narrative and strategic storytelling. Monica began her career working for notable public relations agencies including Fleishman-Hillard with Christina, where she helped make brands like Hotwire.com a household name. She also led media relations initiatives to support the global launch of Sony Ericsson.

Alexander Bryan
Creative Dictator (San Francisco, California)
Alexander Bryan
Creative Dictator (San Francisco, California)

Our creative dictator Alex lives and breathes graphic design. He even designs his own shirts.

From website design and development, logo creation to full branding identity conceptualization, Alex has brought many visions to life. He offers creative for print and digital advertising, web and blog development, email newsletter campaigns, brochures, magazines, newsletters and anything and everything else our clients need.

In addition to his work with Storieology, his list of design experience includes City of Anaheim, Los Angeles World Airports (LAX), Beverly Hills Waldorf Astoria, Westfield Corporation, Plaza at Santa Monica, Century City Center and Greer Daily. His versatility allows him to design for different industries from technology, real estate and retail to travel and tourism.

He draws inspiration from every day and in the extraordinary. He's an avid world traveler, and he brings the best of what he finds abroad to all of his design. One of his life goals is to visit every country before ending six feet under.

Taylor Jerome
Research and Analytics Specialist (Maui, Hawaii)
Taylor Jerome
Research and Analytics Specialist (Maui, Hawaii)

Don't let her pretty face fool you, Taylor oversees all research and data analytics. While we love our gut instincts, one of our guiding values is to help our clients make intelligent business decisions. We do this by assisting in significant data research to understand our clients' industry, competitors, and audiences which helps us create evidence-based public relations programs. Data also helps us set benchmarks to measure results.

Before being our data geek, Taylor worked in the marketing communications departments of Grand Wailea, A Waldorf Astoria Resort; Fossil, Aerotek recruiting firm, and Concussion advertising and marketing agency.

Taylor is a proud mom to a feisty and energetic three-year-old boy, Luke. In her spare time, she loves to go to the beach with her family.